Helping Every Child Learn With Understanding
We leverage the twin levers of cutting-edge pedagogical research and technology-based solutions to help students across different economies and demographics reach their full potential.
Student with Ei learning materials and recognition highlights
Switch between our vision and our mission
Creating a world where children everywhere learn with understanding.
Founded in 2001, Educational Initiatives Private Limited (Ei) is a first-of-its-kind PedTech leader. We leverage the twin levers of cutting-edge pedagogical research and technology-based solutions, to help students across different economies and demographics, learn with understanding. With over two decades of experience in the edtech space, our vast pool of student-data enables us to identify learning gaps and create a systematic shift in the way teachers teach and students learn.
Watch how Ei is transforming learning for children across India and around the world.
Products and services built on two decades of pedagogical research and student data.
AI-powered personalised and adaptive learning platform for Maths and English, proven by J-PAL MIT to deliver 2–4x learning gains.
Equipping students with systematic problem-solving skills to thrive in any new-age profession.
Skill-based diagnostic assessment creating conceptual clarity and benchmarking students against peers.
Discover true academic potential and support academically gifted learners on their journey.
A unique assessment package scientifically designed to assist teachers with classroom remediation.
Measures reading literacy levels and diagnoses strengths and weaknesses in essential reading skills.
College readiness and entrance skills test that helps universities assess how students think, communicate, and solve problems—not just what they know.
Offline, parallel, audio-first FLN assessment — capture real student responses in the field, score them centrally, and turn evidence into action for programmes paper can’t run and the internet won’t reach.
Two decades of measurable outcomes across India and beyond.
Students learnt Maths with understanding through
Teachers assisted with classroom remediation through
Students explored new academic opportunities
Recognised by the world's most prestigious education institutions as testament to our commitment to impactful change.
J-PAL (MIT) - 2–4x gain in learning outcomes with Ei Mindspark
VCCircle Awards - Education Company of the Year 2023
IDA - Best Product of the Year at DIDAC India 2018
QS Reimagine - Silver Medal for Learning Assessment 2023
Harvard Business School - Ei Mindspark case study feature
WISE Awards finalist - World Innovation Summit for Education
Stanford Social Innovation Review - leveraging Ed-Tech in India
The Economist - Featured in June 2017 and November 2018
World Bank - One of 20 innovative EdTech Projects worldwide
Mahatma Award for Partnerships 2023 - P&G Shiksha Alliance
Digital Responsibility Award - Educational Equity, 18th India Digital Summit
In 1996, three IIM Ahmedabad graduates - Sridhar, Sudhir and Venkat - quit their high-paying jobs to start Eklavya School in Ahmedabad with a vision to help children learn with understanding.
They soon realised that opening one model school was not enough to transform the way students learn at scale and tackle the problem of rote learning that plagued the Indian education system.
In 2001, they co-founded Educational Initiatives, developing products and services based on research and assessment that measure how children learn and analyse learning misconceptions.
Hover or focus a milestone on the timeline to read the full story.
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Three IIM graduates founded Educational Initiatives
Ei ASSET launched to benchmark student learning
First Ei Shiksha government project in Andhra Pradesh
Ei Mindspark Maths - personalised adaptive learning
Ei CARES founded for classroom remediation
Gifted Education & Counselling launched in India & UAE
Science of Learning deep pedagogical research initiative
Ei Supertest launched as weekly online assessments
Ei Mindspark English introduced for reading, writing, listening and vocabulary
International sales expanded its footprint to 19 countries
Mindspark introduced in government schools
Assessing thinking skills for the AI-age
Building computational and AI thinking skills in students
Mindspark Foundational Literacy and Numeracy (FLN) launched
Mindspark vernacular in 9 Indian languages
FLN assessment app that evaluates reading fluency and numeracy without needing a human scorer
The state of preschool mathematics education in the Indian government school system
Can we use PISA participation to improve our maths learning levels?
Understanding by Design - A curriculum framework for computer-based science learning
5 key ideas behind successful teachers during COVID times
ASSET SUPERTEST - Regular Assessments for Deeper Learning without exam pressure
Word Problems - An effective tool to connect Maths to Real Life
Personalized and Adaptive Learning with Mindspark
Development Impact Bonds: Target Setting and Outcome Evaluation